Nutrition Incentives GusNIP

NGAF’s Grocers Solutions Center is a proud partner of the Nutrition Incentive Hub. Funded by the USDA, the Hub is a national resource supporting Gus Schumacher Nutrition Incentive Program (GUSNIP) grantees. Collaboratively, as a Hub partner, we provide technical assistance for brick-and-mortar grocers that want to launch or expand SNAP incentives or produce prescription programs across the country. 

What Are Nutrition Incentives?

Through the Gus Schumacher Nutrition Incentive Program (GusNIP), eligible shoppers receive food dollars they can use to include more fruits and vegetables in their diets. Grocers are reimbursed for the incentive values distributed.

  • Nutrition incentive (NI) projects provide shoppers participating in the Supplemental Nutrition Assistance Program (SNAP) or the Nutrition Assistance Program (NAP), with additional spending power for fruits and vegetables.
  • Produce prescriptions (PPR) are issued by healthcare providers to eligible patients whose health conditions could be controlled or improved by eating more fruit and vegetables.

Through nutrition incentive programs, grocers can support their communities, increase produce and overall sales, and build a more loyal customer base. 

Sign that says Have a Bridge card? Double up food bucks
a woman facing a laptop

How We Help

The Grocer Solutions Center team of industry experts shares resources and one-on-one guidance with GusNIP grantees and brick-and- mortar grocers partnering on nutrition incentive programs, regardless of NGA membership. 

Our support includes:

  • Matchmaking
    Find grantee partners in your areas who are looking for grocery partners.
  • Program Design
    Design projects that meet the needs of your store employees and customers.
  • Technology Solutions
    Evaluate your POS system capabilities to run projects and walk through upgrades that may be needed.
  • Community Support
  • Subscribe to our Brick and Mortar community of practice newsletter to stay up to date on our webinars, strategic conversations, and industry updates.

The Nutrition Incentive Hub brings together a coalition of organizations, including NGAF, the Michigan Farmers Market Association, The Food Trust, the University of California San Francisco, and the Data Management and Analysis Center at Cincinnati Children’s Hospital Medical Center, among others. For additional resources, specialized retailer support, and learning opportunities, visit the Nutrition Incentive Hub website.

Find Answers to Your Questions About Nutrition Incentives

The Nutrition Incentive Program Training, Technical Assistance, Evaluation, and Information Center (NTAE) is supported by Gus Schumacher Nutrition Incentive Program grant no. 2019- 7003030415 project accession no. 1020863 from the USDA National Institute of Food and Agriculture.