Normalizing Local Product Data: Unlocking Bigger Benefit Baskets for Independent Grocers

Independent grocers face unique challenges when it comes to benefit program eligibility and product data complexity. This session explores how normalizing local product data can unlock bigger benefit baskets and drive sales growth. Learn why independent store data differs from national chains, how benefit providers rely on clean, standardized product data, and best practices—like APL filtering—to expand acceptance of private label, fresh, and locally sourced products. Discover actionable strategies to optimize APL management and help your customers use more of their benefits in your stores.