Jeff and Kristie Maurer, father and daughter, are independent grocers in Wisconsin.
Dad owns Maurer’s Market in Wisconsin Dells, where his daughter is the store director. He also now is a minority owner in a store – Fresh Madison Market – he opened on the University of Wisconsin campus in Madison. Kristie Maurer is planning to open Maurer’s Urban Market on the south side of Madison in 2023.
Jeff Maurer has worked in the grocery industry most of his life, primarily with independents. He opened the Fresh Madison Market in 2009, and that is where his daughter joined him in the business. He later sold majority interest of that store to his wholesaler. He bought the Wisconsin Dells store – a 20,000-square-foot traditional format – in 2016.
Click here to learn more from The Shelby Report.
