Progressive Grocer: Instacart Brings Novel Advertising Solutions to CPG Brands

May 27, 2022

Instacart is expanding its advertising product suite with the introduction of shoppable video ads and enhanced shoppable display ads. With the new services, CPG brands will have the ability to storytell, engage and drive sales in a more immersive way.

According to Instacart, advertisers can now promote targeted content to consumers as they shop from various retailers. Companies including Dove, Mondel─ôz International, PepsiCo and S.Pellegrino are piloting the new products.

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