National Grocers Association Foundation Ready to Assist Retailers with SNAP Online Purchasing

November 27, 2023

Effort supported by launch of SNAP EBT Modernization Technical Assistance Center website

Washington, D.C. – The National Grocers Association Foundation (NGAF), today announced the official launch of the SNAP EBT Modernization Technical Assistance Center (SEMTAC) website, SEMTAC is funded by a grant from the U.S. Department of Agriculture’s Food and Nutrition Service (FNS).

Ready to assist grocers with their SNAP online purchasing pilot questions, the SEMTAC website has been strategically designed to serve as a comprehensive resource hub, offering invaluable information and technical assistance to retailers who are either considering or currently navigating the enrollment process for the USDA’s SNAP online purchasing pilot. The team looks forward to offering guidance to navigate the challenges that grocers, particularly those in underserved areas, can experience when seeking to offer SNAP online purchasing.

The challenges associated with online transactions and e-commerce technology can be particularly daunting for retailers less familiar with these platforms or the technical requirements for implementing SNAP online purchasing. SEMTAC addresses this gap by providing retailers with access to USDA-approved resources and personalized, one-on-one technical assistance from industry experts. This hands-on approach ensures that all retailers have the necessary support to successfully establish their SNAP eCommerce presence.

“As the digital landscape continues to evolve, it is essential for SNAP retailers to have the right tools and assistance to navigate the complexities of online platforms,” said FNS Administrator Cindy Long. “The launch of this technical assistance center will provide retailers the knowledge and support they need to offer a seamless online grocery shopping experience for SNAP participants.”

“We are thrilled to announce the launch of our new website, which represents a significant step forward in our commitment to providing valuable resources and technical assistance to get more grocers onboarded onto the SNAP online purchasing pilot,” said Brielle Underwood, NGA Foundation project director.

In addition to supporting retailers with SNAP online purchasing, the SEMTAC website will also offer updates and technical assistance on other SNAP modernization updates as those programs become a reality, including the SNAP Mobile Payments Pilot, which will test contactless payment options. As these programs develop and expand, NGAF and USDA remain committed to keeping retailers informed and equipped with the latest resources.

To learn more about the SNAP online purchasing pilot and to access valuable resources, retailers are encouraged to visit the  SNAP online resources page. For those already familiar with SNAP online purchasing and the onboarding process, SEMTAC offers customized technical support. Retailers can request assistance by providing more information through the Get Support feature on the SEMTAC website.


The SNAP EBT Modernization Technical Assistance Center (SEMTAC) is a cooperative agreement between the USDA’s Food and Nutrition Service and the National Grocers Association Foundation. Dedicated to supporting retailers in navigating the complexities of online and eCommerce technology, SEMTAC provides information, resources, and one-on-one technical assistance to those participating in the USDA’s SNAP EBT Modernization Programs.

About NGA Foundation

The NGA Foundation is the 501(c)3 nonprofit arm of the National Grocers Association. The Foundation provides independent retailers with tools to develop more effective recruiting programs, enhance retention efforts and bolster professional leadership development opportunities for employers. For more information, visit