Grocery Dive: Wright’s Market plans e-commerce initiative to fight food insecurity

March 19, 2021

Wright’s Market in Opelika, Alabama, plans to couple in-person support with online grocery shopping to fight food insecurity and boost e-commerce sales.

The independent grocer has teamed up with nearby Auburn University on an initiative they plan to launch later this year that will have students from the university help food-insecure seniors and parents with young children place online grocery orders. Wright’s Market will then deliver the orders to a centralized pickup location.

Called Healthy Food Hotspots, the project aims to tackle the lack of access, both physical and digital, to groceries and provide support to SNAP recipients, who can place online orders through Wright’s Market, said Alicia Powers, managing director of the university’s Hunger Solutions Institute.

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