By Jim Dudlicek / NGA Director, Communications and External Affairs
Having exclusive, unique products on your shelves that address the latest trends or specific demands of the shoppers in your community can give independent grocers a leg up on the competition.
NGA hosted a recent webinar featuring a live demonstration of how independent grocers can leverage online product discovery platform RangeMe’s NGA Collection of Emerging Brands, which includes new and innovative products across the categories of food and beverage, health and beauty care, and general merchandise that are not yet distributed at mass retail chains.
Andrea Kumse, RangeMe’s director of client success, provided an overview of the RangeMe platform and features; demonstrated how to search among RangeMe’s 200,000 brands by category, ingredients, certifications, location and more; and offered a glimpse inside the NGA Collection of Emerging Brands, a special collection of more than 5,000 brands specially curated for NGA members’ needs in special partnership with RangeMe.
You can view the complete demonstration here: https://attendee.gotowebinar.com/recording/1295132769581258752
Learn more about the emerging brands collection here: https://www.nationalgrocers.org/news/nga-rangeme-team-up-to-streamline-product-discovery-for-indie-grocers/