Clearing up Dietary Confusion

December 26, 2018

With the holiday season coming to an end, many Americans will be making New Year’s resolutions. Frequently, resolutions take the form of a commitment to diet to lose weight and improve health. However, there is confusion among consumers about what dietary decisions need to be made to achieve their goals. Since 80% of New Year’s resolutions fail by February, clearing up confusion about dietary needs could help consumers achieve their New Year’s resolution. According to research done by the International Food Information Council (IFIC), 80% of consumers come across conflicting information about food and nutrition, which leads to confusion.

Conflicting Information Creates Confusion

There is significant confusion regarding what types of foods need to be consumed to result in a successful diet. The United States Department of Agriculture (USDA) provides MyPlate guidelines that illustrate the five most important food groups. However, Americans beliefs about what is recommended is different than what USDA outlines on This confusion provides an opportunity for independents to connect with their customers by providing clearer information about healthy food options.

Research has found that 65 percent of shoppers have an expectation that their local store help them achieve a healthier lifestyle. Consumers recommend shelf tags, organics, and a wider assortment of foods for special diets that lead to healthier lives; instructions on how to cook certain foods and how to read labels; and a majority prefer healthy options to be displayed in the same section of the store as less healthy options. These are great starting points to clearing up nutritional confusion among shoppers.

If you’re looking to enjoy healthier recipes in the new year, Unilever has shared various recipe ideas to help you on your way to a healthier diet. See some below

Maille Mustard-Crusted Cauliflower-

Jewel Vegetable Bowl:

Avocado & Pomegranate Seed Salad:

With uncertainty about dietary needs, independents can help their customers by providing more complete information about what is healthy. The New Year is almost upon us, and with many making commitments to achieve a healthier lifestyle, there is no better time to clear up dietary confusion among customers.