Brielle Underwood Joins NGA Foundation as SEMTAC Project Director

May 8, 2023

Food Trust veteran to lead online SNAP guidance for independent grocers

Washington, D.C. – The National Grocers Association Foundation welcomes Brielle Underwood as its project director for the SNAP EBT Modernization Technical Assistance Center (SEMTAC), effective May 1. 

Underwood comes to the NGA Foundation from The Food Trust in Philadelphia, for which she served as a project manager, overseeing the organization’s farmers market programs and assisting with grant reporting and evaluation. A graduate of Berkeley College in Newark, N.J., with a bachelor of science degree in business administration, Underwood will be based in New Jersey. 

“We look forward to working with Brielle as she leads the efforts to further SEMTAC’s objective to assist more grocers in getting on board with online SNAP. She comes to the project with extensive experience navigating federal guidelines and working with advisory groups,” said Chelsea Matzen, NGA Foundation director. “She’s also spent the past year earning a software testing and quality assurance certificate, which will go a long way toward building out our TA tracker and assisting retailers with their SNAP online vendor options.”  

SEMTAC will teach retailers the federal requirements for Supplemental Nutrition Assistance Program Electronic Benefit Transfer (SNAP EBT) modernization, including the online purchasing and mobile payment programs. 

The Foundation was awarded a $5 million grant by the U.S. Department of Agriculture’s Food and Nutrition Service (FNS) to establish a technical assistance center that will guide grocers through the process of implementing online SNAP grocery purchasing. The development of SEMTAC will pave the way for more smaller grocery operators to offer SNAP online purchasing, making them more competitive and better able to provide service to food-insecure Americans. Increasing access to online grocery purchasing is particularly important to rural communities and areas served by stores with limited selections of healthy foods. 

More information about the grant can be found here: 


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About NGA Foundation 

The NGA Foundation is the 501(c)3 nonprofit arm of the National Grocers Association. The Foundation provides independent retailers with tools to develop more effective recruiting programs, enhance retention efforts and bolster professional leadership development opportunities for employers. For more information, visit 

About NGA 

NGA is the national trade association representing the retail and wholesale community grocers that comprise the independent sector of the food distribution industry. An independent retailer is a privately owned or controlled food retail company operating a variety of formats. The independent grocery sector is accountable for about 1.2 percent of the nation’s overall economy and is responsible for generating more than $250 billion in sales, 1.1 million jobs, $39 billion in wages and $36 billion in taxes. NGA members include retail and wholesale grocers located in every congressional district across the country, as well as state grocers’ associations, manufacturers and service suppliers. For more information about NGA, visit