Roche Bros. Supermarkets has launched its first loyalty program, Roche Bros. Neighbor Rewards, which will feature new digital coupons every week.

Customers can enroll in Neighbor Rewards through the Roche Bros. website or mobile app. Members will gain access to exclusive digital coupons on a range of products throughout the store.

To celebrate the launch, the Massachusetts-based grocer is kicking off the Neighbor Rewards Grocery Grab sweepstakes. Anyone who enrolls in the loyalty program by Sept. 25 will automatically be entered for a chance to win one of nine grocery runs.

Learn more from The Shelby Report here.