CLEANUP NEEDED IN THE GROCERY AISLE
It’s Time to End Dominant Food Retailers’ Anti-Competitive Tactics
Congress Must Investigate & Antitrust Regulators Must Enforce Existing Laws
If you noticed how hard it was to buy paper products, canned food, or cleaning supplies at your local, independent grocer during the pandemic, you’re not alone.
Independent grocers and their wholesalers play a crucial role in American communities. They compete to offer low prices, higher food quality, better service, more accessible and convenient locations, a greater variety of products, and good jobs.
But for years, dominant food retailers have been rigging the rules in their favor, forcing independent grocers to pay higher prices for fewer product offerings. The giants squeeze big discounts for themselves out of suppliers, who are then forced to charge independent grocers more for the same items. For example, some big box stores pressure suppliers until they refuse to sell the same products or same package sizes to independent grocers.
Economic discrimination hurts customers and communities – and it’s already illegal. Federal laws to prevent this kind of economic discrimination have been on the books for nearly a century, but haven’t been enforced against this conduct in a generation. We don’t even need to start from scratch with new legislation – we just need to update and enforce the existing antitrust laws.
As Congress considers antitrust enforcement in Big Tech, Americans’ food supply should be part of that conversation. What we cook is at least as important as what we click. The laws written to prevent this conduct can no longer be ignored and must be enforced to protect local stores, consumers’ choices, and Americans’ health.
NGA was founded on a mission to “promote, maintain, and strengthen the competitive marketplace” of food retail. A healthy, competitive food retail marketplace benefits not only independent grocers, but consumers, wholesalers, manufacturers, suppliers, and farmers. Healthy competition enables entrepreneurs to invest in communities, regional food systems, and workers.
WHAT'S THE PROBLEM?
INDEPENDENT GROCERS NO LONGER COMPETE IN A FREE AND FAIR MARKETPLACE.
Big box retailers and e-commerce giants, or so-called power buyers, wield their influence to set terms of trade in the grocery marketplace. Dominant firms therefore get lower prices, preferable terms, exclusive offerings, and receive priority access to high-demand products. Independent grocers find themselves unable to compete on a level playing field.
WHY SHOULD I CARE?
COMMUNITIES THAT RELY ON INDEPENDENT GROCERS GET LEFT BEHIND.
Communities that rely on independent grocers, which tend to be inner-city and rural communities, pay higher prices, have fewer choices, and can’t access key products in high-demand scenarios like the COVID-19 pandemic. Independents who traditionally service low-income areas in rural and urban settings are increasingly unable to stay afloat because they cannot access key consumer products at competitive prices. America’s food desert problem is directly attributable to the lack of a competitive grocery marketplace.
WHY IS THIS HAPPENING?
ANTITRUST ENFORCEMENT IS BROKEN.
Antitrust laws that prohibit exclusionary conduct and price discrimination have not been enforced by regulators in a generation. It is nearly impossible for aggrieved private parties to bring cases in court because the burden of proof is all but impossible to overcome. Therefore, dominant firms can use their size and influence to tilt the playing field in their favor without fear of consequence.
ISN'T BIGGER BETTER FOR CONSUMERS?
NO, INDEPENDENT GROCERS ARE HIGHLY EFFICIENT AND FIERCE COMPETITORS.
Most independent retailers are serviced by large vertically integrated wholesalers who buy product in large quantities in the most efficient way possible from food manufacturers and suppliers. Power buyers get favorable terms simply because they can make or break their suppliers. Therefore, suppliers must make up for the thin margins made off their most influential customers by raising prices on independents.
WHAT DOES THIS MEAN FOR CONSUMERS?
ACCESS TO CHEAPER FOOD PRODUCTS, MORE CHOICES AND MORE CONVENIENT OPTIONS
A free and fair food retail marketplace means that consumers would have greater access to fresh affordable food products. It would bring prices down for customers across the board, as dominant food retailers rarely pass down discounts on products to their customers, instead keeping the savings to their customers. Competitive markets would drive prices down, increase product diversity, provide more consumer choice, and enable entrepreneurs to invest in communities that desperately need grocery stores.
WHAT DOES IT MEAN FOR THE FOOD SUPPLY CHAIN?
CONSUMERS AND FARMERS ARE WORSE OFF.
Certain channels of the food and agriculture economy, especially the protein sector, have become increasingly concentrated because power buyers have demanded scale from their suppliers. Fewer firms that supply food products have led to increasing instances of price fixing and anticompetitive behavior. As a result, both farmers and consumers get squeezed to the benefit of large monopolistic firms. More competition in grocery means more competition upstream in the food supply chain.
WHAT CAN BE DONE ABOUT IT?
ANTITRUST LAWS MUST BE ENFORCED AND UPDATED TO REFLECT THE MODERN COMPETITIVE REALITIES.
Antitrust regulators have the power to deter harmful anticompetitive conduct by enforcing antitrust laws like Section 2 of the Sherman Act and the Robinson-Patman Act. Agencies must be funded by Congress with the resources necessary to police anticompetitive conduct in the grocery sector. Additionally, Congress should consider updating the antitrust laws to reflect the modern competitive landscape in the grocery industry.
WHAT DOES SUCCESS LOOK LIKE?
With a level playing field, stores can stay open and customers can choose where to buy their groceries. Families living in rural areas and urban centers can have the reliable access to staples they need in good times and bad. A vibrant marketplace – where small, medium and big businesses compete to offer better prices, higher quality, and more locations – benefits all Americans and is within our reach. Let’s clean up this mess.
IN THE NEWS
SUPERMARKET NEWS|NGA CALLS FOR CRACKDOWN ON GROCERY RETAIL 'POWER BUYERS'
PROGRESSIVE GROCER|INDEPENDENT GROCERS DEMAN CONGRESS INVESTIGATE BIG GROCERY
THE SHELBY REPORT|NGA TO ADDRESS ANTITRUST LAWS, ECONOMIC DISCRIMINATION WITH CONGRESS