NGA Independent Insights powered by BRdata allows smaller retailers to track sales performance and stay on top of market trends
Washington, D.C. and Melville, N.Y. – The National Grocers Association (NGA), the trade association representing the independent supermarket industry, and retail software solutions provider BRdata have teamed up to help independent community grocers leverage data analytics to stay abreast of key market trends and drive sales.
NGA Independent Insights powered by BRdata is an independent-centric cloud-based program that allows users to see item and category trends among independents nationwide to more easily determine what trending items they are not selling or are underselling, along with categories that are underperforming.
Additionally, NGA Independent Insights can assist vendors in helping grocers to merchandise and provide volume-based deals by following data focused exclusively on independents rather than being amalgamated with all grocers. This helps vendors see the impact of promotions and item lift among their independent partners.
“NGA Independent Insights powered by BRdata will provide our members with aggregated analytics to better negotiate with their CPG partners, which will in turn drive more promotions to their stores and discounts to shoppers, making independent community grocers competitive,” said Greg Ferrara, NGA president and CEO. “This solution makes reams of important marketplace data digestible and easily accessible to grocery operators of any size. It’s yet another service that NGA is proud to offer, to enhance the operations of our members.”
NGA Independent Insights will allow users to drill down to see the top trends in their region and state, with regional analytics based on Shelby Report regions. The solutions will also allow users to compare trends amongst stores of similar sizes and in similar areas (i.e., suburban small city, urban and rural), as well as predict categories that will be trending in the near future.
Setup is quick and easy; NGA Independent Insights works with almost all POS platforms. “Installation can be done on any store server that can easily access daily transaction logs from the POS,” said John Abbene, president of BRdata. “The secure cloud-based solution can be run anywhere, with analytics accessible on any modern browser, Android or iOS device.”
Users of the solution own their own data. “BRdata is providing analytics aggregated from independent grocers while NGA acts as a partner,” Abbene explained. “The platform runs on Microsoft Azure, an industry-leading secure cloud provider to keep data protected at rest and in transit.”
Visit https://www.nationalgrocers.org/m/independentinsights/ for more information.
About BRdata
BRdata is the leading provider of end-to-end enterprise software solutions for independent grocery retailers and wholesalers. Applications include master item management, vendor portal, hosting, inventory, automated intelligent ordering, price optimization, customer loyalty, DSD/DEX receiving, ad planning/deal tracking, merchandising, fresh item management, warehouse management system (WMS), cloud services, financials, loss prevention, meat grind-log tracking, promotion management, white-label consumer apps and e-commerce. BRdata supports more than 6,500 installations through 2,500 customers, and over 1 million app/loyalty users. https://brdata.com/
About NGA
NGA is the national trade association representing the retail and wholesale community grocers that comprise the independent sector of the food distribution industry. An independent retailer is a privately owned or controlled food retail company operating a variety of formats. The independent grocery sector is accountable for about 1.2 percent of the nation’s overall economy and is responsible for generating more than $250 billion in sales, 1.1 million jobs, $39 billion in wages and $36 billion in taxes. NGA members include retail and wholesale grocers located in every congressional district across the country, as well as state grocers’ associations, manufacturers and service suppliers. For more information about NGA, visit www.nationalgrocers.org.
