Rosie Keeps Focus On Independent Grocers As Part Of Instacart

February 20, 2023

Last year was an eventful one for the e-commerce company Rosie, as it was acquired by Instacart. Rosie founder Nick Nickitas termed the acquisition “a massive win for independent grocery.”

“Rosie was built as an e-commerce solution for independent retailers, enabling grocers to give their loyal customers a fully custom-branded online experience,” he said.

“Now that Rosie is part of the Instacart platform, retailers can alleviate labor concerns with access to Instacart’s world-class fulfillment operations integrated directly into their owned and operated e-commerce experience to shop the online orders, so grocers can deliver to customers leveraging Instacart’s network of more than 600,000 shoppers, reaching more than 95 percent of North American households.”

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