Arlington, VA – The National Grocers Association (NGA) is calling for entries for its annual Creative Choice Awards to recognize the best marketing and merchandising programs in the grocery industry. Creative Choice Award winners will be honored at The NGA Show, February 24-27, 2019 in San Diego, CA.
The Creative Choice Awards, sponsored by Kellogg's and Unilever, celebrates the best marketing and merchandising efforts in the grocery industry that have boosted store traffic, increased item or department sales, positively impacted overall store sales or provided a unique benefit to the community. Marketing campaigns and merchandising events or promotions held between December 1, 2017 and December 1, 2018 are eligible for this year's contest. All entries are due via online submission portal by Monday, December 17, 2018.
The 2019 contest will once again feature five marketing and five merchandising categories from which two winners for each category, one entry from a 1 – 15 store operator and one entry from a 15+ store operator, will be selected.
Retailers, wholesalers, manufacturers, suppliers, and advertising agencies engaged in the creation and use of marketing and merchandising programs for grocery stores may submit campaigns and promotions for consideration. However, the Creative Choice Awards contest is a retailer competition, and therefore the retailer that implements the campaign will be awarded for the entry if it is chosen as a category winner.
Entries will be judged based on the criteria of creativity, clarity, and effectiveness by a panel of esteemed industry experts. From the category winners, one “Outstanding Marketer” and one “Outstanding Merchandiser” winner will be selected by the public through online voting. The "Outstanding Merchandiser" and “Outstanding Marketer” titles are the highest award of the Creative Choice Awards contest, and winners will be revealed at The NGA Show.
The Creative Choice Awards encourages retailers, wholesalers, manufacturers, suppliers, and agencies to push the boundaries of consumer expectation, and celebrates the spirit of marketing and merchandising innovation. More information, as well as the online submission portal, can be found at www.NGACreativeChoice.com.