Health and Wellness

Health and Wellness

About Live.Balanced.

Today’s retail shoppers are looking to their local grocery store for guidance when it comes to planning easy, affordable and nutritious meals for their household. With NGA’s Live. Balanced. program, grocers will be provided with the resources and tools to position your store as the trusted source for meal planning needs. This program was designed to drive sales across the total store and engage shoppers with multi-channel educational touch points to help them plan and prepare healthier meals at home.

All program materials were developed by Registered Dietitians and the resources provided can be used in-store and digitally to help encourage a balanced meal plan for consumers and drive wellness and business success for your stores.

Store Activation Kit

Introducing NGA’s Live.Balanced. Store Activation Kit on Meal Solutions, sponsored by the National Pork Board. This resource kit includes a variety of implementation resources focused on three tracks of the most common dining occasions as defined in their report “Dinner at Home in America”:

  • Track 1: Easy Prep. Resources are intended to address Feeding Families in a Hurry, Familiar Family Dinners, and Healthy Family Favorites.
  • Track 2: Simple Assembly. Resources are targeted at consumers seeking Quick Healthy Adult Meals.
  • Track 3: Single Meal Exploration. Resources address Eating for One and Solo Cravings.

Each track includes the following ready-to-use materials:

  • Printable In-Store Signage Graphics
  • In-store Promotion Concepts
  • Blog/Web Content
  • Printable Recipe Card
  • Printable One-Week Menu Planner
  • In-Store Bunker Concept
  • In-Store Demo Instructions
  • Social Media Posts

Meet The Retail Dietitians

Annette Maggi & Associates, Inc. is a strategic nutrition marketing and communications consulting firm specializing in food manufacturing, retail food sales, and related nutrition and regulatory issues. Today’s environment revolves around serious health issues and implications; Annette Maggi & Associates, Inc. responds by taking a real and yet refreshing approach to creating and implementing infinitely stronger nutrition strategies that deliver results. President and Owner Annette Maggi, MS, RD, LD, FADA is a sought-after resource in the nutrition field, is recognized as a distinguished speaker and writer, and has a reputation as a driven performer and partnership builder. The company’s mission is to help food companies, retailers and related industries improve brand loyalty and increase sales with credible and audience-right nutrition solutions.

Shari Steinbach & Associates, LLC is a nutrition and culinary communication consulting firm connecting food companies, health professionals and consumers in the retail setting. President and owner Shari Steinbach, MS RDN is a nationally-recognized food and nutrition consultant who crafts unique client programs that provide meaningful consumer solutions and increased sales through educational selling. With over 25 years’ experience as a health professional with two major retailers, Shari understands the retail wellness landscape and consumer needs. She shines a light on what’s important to differentiate your product messages from the crowd and creates practical programs, partnerships and strategies that leverage nutrition to drive sales.

Contact Information

If you have questions or would like more information about this program, please contact:

Laura Strange
Senior Vice President, Communication & External Affairs
National Grocers Association
lstrange@nationalgrocers.org