Health and Wellness

About Live.Balanced

Today’s retail shoppers are looking to their local grocery store for guidance when it comes to planning easy, affordable and nutritious meals for their household. With NGA’s Live. Balanced program, grocers will be provided with the resources and tools to position your store as the trusted source for meal planning needs. This program was designed to drive sales across the total store and engage shoppers with multi-channel educational touch points to help them plan and prepare healthier meals at home.

All program materials were developed by Registered Dietitians and the resources provided can be used in-store and digitally to help encourage a balanced meal plan for consumers and drive wellness and business success for your stores.

Store Resource Kits

In 2019, the National Grocers Association launched Live.Balanced, a healthy living program for retail member implementation at store level.  Resource kits will be available based on a variety of themes:

Live.Balanced with Plant-Forward - Launched May 2020

Live.Balanced for a Healthy Heart - Launched in February 2020   

Live.Balanced Meal Solutions - Launched in August 2019

Resource kits will include turnkey materials to reach shoppers along the path-to-purchase and will be developed by registered dietitians with more than 30 years’ experience in building and executing retail healthy living programs.

Ready-to-Use Materials Include:

  • In-store merchandising concepts related to resource kit theme
  • Recipe bunker executions
  • Social media and web content developed by registered dietitians
  • Intercom messages featuring registered dietitians
  • Printable recipe cards and signage
  • Balanced. brand signage and floor decals
  • Shopper handouts and collateral, such as shopping lists and meal plans


NGA Retail Members can request a FREE Resource Kit to promote health and wellness solutions in their stores. Stores who are not currently NGA members may request to purchase a kit for $200. 

Additional Information

Gain access to the Live.Balanced In-Store Resource Kits today by completing the form below. Please direct any questions to Laura Strange, NGA SVP Communications & External Affairs at

    Are You A Current NGA Member?

    Please send me more information on the Live.Balanced. program

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