Health and Wellness

Live Balanced Header

About Live.Balanced

Today’s retail shoppers are looking to their local grocery store for guidance when it comes to planning easy, affordable and nutritious meals for their household. With NGA’s Live. Balanced. program, grocers will be provided with the resources and tools to position your store as the trusted source for meal planning needs. This program was designed to drive sales across the total store and engage shoppers with multi-channel educational touch points to help them plan and prepare healthier meals at home.

All program materials were developed by Registered Dietitians and the resources provided can be used in-store and digitally to help encourage a balanced meal plan for consumers and drive wellness and business success for your stores.

In-Store Activation Kit

The Live. Balanced. Meals That Do More kit provides your store(s) with in-store activation ideas and tools to help your shoppers plan and prepare meals that meet these needs. Educational content has been created by Registered Dietitians, in partnership with Unilever brands, and provides consistent messaging from multiple touch points to help engage customers, drive sales and position your store(s) as the trusted source for well-balanced meal planning resources.

In-Store Activation Kit Includes:

Social media messages for Facebook, Twitter and Instagram

  • Directs shoppers to resources at your store(s)
  • Provides seasonal recipes and meal planning tips

Meal merchandising concept for meat bunk and wings

  • Signage indicates total meal concept
  • Allows your store to display plan for all ingredients in one convenient location
  • Includes recipe handout

1 Week menu plan and shopping list

  • Recipes correspond with other kit components
  • Materials may be utilized as handouts or on your website

Recorded intercom messaging for in-store broadcast network

  • Messaging promotes family meals
  • Drives traffic to meal planning resources and in-store solutions

In-store Demo

  • Demo signage
  • Instructions and key talking points for demo staff
  • Accompanying recipes and coupons to drive sales

Meet The Retail Dietitians

Annette Maggi & Associates, Inc. is a strategic nutrition marketing and communications consulting firm specializing in food manufacturing, retail food sales, and related nutrition and regulatory issues. Today’s environment revolves around serious health issues and implications; Annette Maggi & Associates, Inc. responds by taking a real and yet refreshing approach to creating and implementing infinitely stronger nutrition strategies that deliver results. President and Owner Annette Maggi, MS, RD, LD, FADA is a sought-after resource in the nutrition field, is recognized as a distinguished speaker and writer, and has a reputation as a driven performer and partnership builder. The company’s mission is to help food companies, retailers and related industries improve brand loyalty and increase sales with credible and audience-right nutrition solutions.

Shari Steinbach & Associates, LLC is a nutrition and culinary communication consulting firm connecting food companies, health professionals and consumers in the retail setting. President and owner Shari Steinbach, MS RDN is a nationally-recognized food and nutrition consultant who crafts unique client programs that provide meaningful consumer solutions and increased sales through educational selling. With over 25 years’ experience as a health professional with two major retailers, Shari understands the retail wellness landscape and consumer needs. She shines a light on what’s important to differentiate your product messages from the crowd and creates practical programs, partnerships and strategies that leverage nutrition to drive sales.

Contact Information

If you have questions or would like more information about this program, please contact:

Laura Strange
Senior Vice President, Communication & External Affairs
National Grocers Association