WGA Board


Kristin Popp
Executive Vice President
Woodman’s Food Markets


Vice President, Membership

Heidi Huff 
Vice President - Business Partnerships
IGA, Inc.

Vice President, Marketing & Communications

Stephanie Reid
Executive Vice President
Shelby Publishing Company

Honorary & Founding Members

Cindy Sorensen
Founder & CEO
The Grocery Group

Board Members


Tess Hohman
Senior Manager, Industry Initiatives
General Mills


Amy Niemetscheck
Vice President & CFO
Certco, Inc.


Cheryl Little 
Events Director
Wisconsin Grocers Association


Lesia Stahl
District Vice President - Retail
Inmar Intelligence


Sarah May 
Market Strategist


Shellie Wood
Vice President of Sales
KeHE Distributors, LLC