Webinar: Meeting Shopper Health & Wellness Needs

July 24

2 :00 PM EST

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With this webinar the National Grocers Association, in partnership with experienced retail health and wellness consultants Annette Maggi, MS, RDN, LD, FAND and Shari Steinbach, MS, RDN, announces the launch of the first Live.Balanced. Store Activation Kit. These turnkey resource kits provide various tools for retailers to effectively reach their shopper’s health and wellness needs and drive sales of better-for-you products. All materials were written by our registered dietitian consultants, providing credibility.

The first store activation kit is focused on Meal Solutions. This webinar provides an overview of the various resources in the kit, how NGA retail members can access the tools, and how to position your store to meet shoppers’ need for convenience and health in meal preparation. This resource kit, sponsored by the National Pork Board, includes a variety of implementation resources focused on three tracks of the most common dining occasions as defined in their report Dinner at Home in America:

  • Track 1: Easy Prep. Resources are intended to address Feeding Families in a Hurry, Familiar Family Dinners, and Healthy Family Favorites.
  • Track 2: Simple Assembly. Resources are targeted at consumers seeking Quick Healthy Adult Meals.
  • Track 3: Single Meal Exploration. Resources address Eating for One and Solo Cravings.

Each track includes the following ready-to-use materials:

o      Printable In-Store Signage Graphics

o      In-store Promotion Concepts

o      Blog/Web Content

o      Printable Recipe Card

o      Printable One-Week Menu Planner

o      In-Store Bunker Concept

o      In-Store Demo Instructions

o      Social Media Posts

From this session, NGA members will walk away with guidance on how to execute the Live.Balanced. Meal Solutions Activation Kit and engage shoppers with solutions that drive sales.