How to Leverage the Power of Plant-based Foods
Wednesday, September 18, 2PM EST
Offering more plant-based foods is critical to the growth of every retailer’s sales. Plant-based foods appeal to a wide range of consumers, from Millennials to Baby Boomers, driven mainly by health concerns, as well as sustainability and simply great taste.
NGA is partnering with the Plant Based Foods Association to provide you rich insights into the world of plant-based foods. PBFA launched in 2016 and in three short years, has grown to over 140 member companies, ranging from growing start-ups such as Beyond Meat to established brands such as Blue Diamond, Kellogg, and others.
Plant-based foods has become a category unto itself, requiring strategic focus. This webinar will help you develop a strategy as well as suggest specific tactics to leverage the many opportunities to drive sales within the plant-based foods category.
Learn about the total plant-based category performance, brand and item drivers, dollar opportunities within each segment throughout your store, size and definition of the flexitarian shopper (you might be surprised!), and best practices for merchandising, assortment and marketing messages.