Insight from the Epicenter: What we can learn from the IGA China Retailer Experience

With China headquarters located in the epicenter of the Coronavirus outbreak, IGA’s third largest international market represents a unique opportunity to see inside the COVID-19 crisis from the perspective of retailers who lived through the earliest effects on their grocery stores. And although the two countries are different in so many ways, so far IGA has seen a startling amount of key similarities in the virus’ impact on its 1,000 stores in China and the 1,200 stores in the USA, from timing and response to pricing, supply, and sales.

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