2021 Creative Choice Award Winners

MARKETING

CONNECTIONS THROUGH SOCIAL MEDIA 

Smaller Operator Winner: Eddie’s of Roland Park Holiday Content

Smaller Operator Honorable Mention: Highlands Matt on the Shelf / Pukiani Upcountry Strong

Larger Operator Winner: Shoprite Essential Thanks

 Larger Operator Honorable Mention: Foodtown Grocery Heroes

CONNECTIONS THROUGH DIGITAL MARKETING OR MOBILE 

Smaller Operator Winner: Dorothy Lane Market Virtual Wine/Culinary & more

Smaller Operator Honorable Mention: Mackenthuns Fine Foods

Larger Operator Winner: Lowes Washing Machine

Larger Operator Honorable Mention: K-VA-T GoCart

TRADITIONAL MEDIA – TV, RADIO AND PRINT 

Smaller Operator Winner: Newport Avenue Market “We Believe”

Smaller Operator Honorable Mention: Eddie’s of Roland Park Charm to Table / Geissler’s Grad Day

Larger Operator Winner: Associated Supermarket Group Como Tu

Larger Operator Honorable Mention: Maceys & Lins Holiday Commercial

GRAND OPENING OR REMODEL

Smaller Operator Winner: Labonnes

Smaller Operator Honorable Mention: Markets @ 25th

Larger Operator Winner: Brookshire Grocery Co.

Larger Operator Honorable Mention: Cardenas

MERCHANDISING

LOCAL, SPECIALTY OR EMERGING PRODUCTS

Smaller Operator Winner: LaBonnes

Smaller Operator Honorable Mention: Dorothy Lane Market Coffee Crawl

Larger Operator Winner: Associated Grocers of New England

Larger Operator Honorable Mention: SpartanNash Local Vendors

COMMUNITY ENGAGEMENT

Smaller Operator Winner: Charley’s: Supporting Best Restaurants In The World

Smaller Operator Honorable Mention: Handy Foods: Freezen for A Reezin

Larger Operator Winner: Coborn’s Round-Up

Larger Operator Honorable Mention: Brookshire Grocery Co.

CENTER STORE/FROZEN/GM/HBC

Smaller Operator Winner: Trig’s Make it Merry

Smaller Operator Honorable Mention: Dorothy Lane Market

Larger Operator Winner: SpartanNash Explore Michigan

Larger Operator Honorable Mention: Coborn’s Candy Carnival

FRESH DEPARTMENTS 

Smaller Operator Winner: Dorothy Lane Market Lobster Mania

 Smaller Operator Honorable Mention: Trigs Family Gathering

Larger Operator Winner: Brookshire Hatch Chile

Larger Operator Honorable Mention: Associated Grocers New England: The New Deli

SPECIAL RECOGNITION

 KELLOGG’S SUPERMARKET SUPERHEROS 

Shoprite Essential Thanks

UNILEVER EXCELLENCE IN AGILITY

Coborns COVID Customer Efforts

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