2021 Creative Choice Award Winners
MARKETING
CONNECTIONS THROUGH SOCIAL MEDIA
Smaller Operator Winner: Eddie’s of Roland Park Holiday Content
Smaller Operator Honorable Mention: Highlands Matt on the Shelf / Pukiani Upcountry Strong
Larger Operator Winner: Shoprite Essential Thanks
Larger Operator Honorable Mention: Foodtown Grocery Heroes
CONNECTIONS THROUGH DIGITAL MARKETING OR MOBILE
Smaller Operator Winner: Dorothy Lane Market Virtual Wine/Culinary & more
Smaller Operator Honorable Mention: Mackenthuns Fine Foods
Larger Operator Winner: Lowes Washing Machine
Larger Operator Honorable Mention: K-VA-T GoCart
TRADITIONAL MEDIA – TV, RADIO AND PRINT
Smaller Operator Winner: Newport Avenue Market “We Believe”
Smaller Operator Honorable Mention: Eddie’s of Roland Park Charm to Table / Geissler’s Grad Day
Larger Operator Winner: Associated Supermarket Group Como Tu
Larger Operator Honorable Mention: Maceys & Lins Holiday Commercial
GRAND OPENING OR REMODEL
Smaller Operator Winner: Labonnes
Smaller Operator Honorable Mention: Markets @ 25th
Larger Operator Winner: Brookshire Grocery Co.
Larger Operator Honorable Mention: Cardenas
MERCHANDISING
LOCAL, SPECIALTY OR EMERGING PRODUCTS
Smaller Operator Winner: LaBonnes
Smaller Operator Honorable Mention: Dorothy Lane Market Coffee Crawl
Larger Operator Winner: Associated Grocers of New England
Larger Operator Honorable Mention: SpartanNash Local Vendors
COMMUNITY ENGAGEMENT
Smaller Operator Winner: Dorothy Lane Market
Smaller Operator Honorable Mention: Handy Foods: Freezen for A Reezin
Larger Operator Winner: Coborn’s Round-Up
Larger Operator Honorable Mention: Brookshire Grocery Co.
CENTER STORE/FROZEN/GM/HBC
Smaller Operator Winner: Trig’s Make it Merry
Smaller Operator Honorable Mention: Dorothy Lane Market
Larger Operator Winner: SpartanNash Explore Michigan
Larger Operator Honorable Mention: Coborn’s Candy Carnival
FRESH DEPARTMENTS
Smaller Operator Winner: Dorothy Lane Market Lobster Mania
Smaller Operator Honorable Mention: Trigs Family Gathering
Larger Operator Winner: Brookshire Hatch Chile
Larger Operator Honorable Mention: Associated Grocers New England: The New Deli
SPECIAL RECOGNITION
KELLOGG’S SUPERMARKET SUPERHEROS
Shoprite Essential Thanks
UNILEVER EXCELLENCE IN AGILITY
Coborns COVID Customer Efforts
