Creative Choice Awards

The National Grocers Association (NGA) is pleased to host the 2014 Creative Choice Awards Contest to honor and recognize the best marketing and merchandising programs in the grocery industry. Winners of the 2014 Creative Choice Awards Contest will earn respect throughout the industry and receive national recognition at The NGA Show, the annual convention and expo for the independent grocery industry, in Las Vegas, Nevada.

Thanks to Our Sponsors!

  

2014 BEST OF SHOW

BEST OF SHOW MARKETING

"Salute", a Fourth of July Commercial
K-VA-T Food Stores, Inc. (Food City)  


BEST OF SHOW MERCHANDISING


“Food Depot and Eat Right, Live Well
B. Green & Company, Inc.  (Food Depot)




2014 Creative Choice Awards

The Creative Choice contest honors companies regardless of store size. New this year, Best of Show winners will be determined by a combination of open voting and judges rankings.  Best of Show winners will be announced during the Creative Choice Awards Reception at the 2014 NGA Show. 

The 2014 Creative Choice Winners have been selected! 

Marketing Winners

Best Connections through Social Media and Digital Marketing

“SHOP 'n SAVE S.E.E.D. Program Digital Conversion”
SUPERVALU, Inc. (SHOP ‘n SAVE)
Submitted by Gatesman+Dave

Best Connections through Traditional Media (Print)

“Frozen Food Month Promotion”
Associated Grocers Baton Rouge

Best Connections through Traditional Media (TV and Radio)

"Salute", a Fourth of July Commercial
K-VA-T Food Stores, Inc. (Food City)

Best Non-Price or Consumer Value Print Ad

“September Secret Savings Sale”
Muir Village Market
Submitted by SpartanNash

Best Private Brands Ad

“Legacy Brand Inserts”
Coborn’s Inc.

Best Frequent Shopper or Targeted Marketing Campaign

“Hogle Zoo Partnership”
Fresh Market
Submitted by Associated Food Stores

Best Integrated Marketing Campaign

“Alberta Beef Round-Up”
Freson Bros.

Best Grand Opening or Remodel

“Macey’s Remodel and Re-branding: Happy Shopping!”
Macey’s, Inc.
Submitted by Associated Food Stores

Merchandising Winners

Best Special Event

“PICKLEPALOOZA”
Roche Bros. Supermarkets

Best GM/HBC Merchandising

“Back to School”
Harps Food Stores #112

Best Center Store

“Picnic Pack Promotion”
Macey’s, Inc.
Submitted by Associated Food Stores, Inc.

Best Fresh Foods Merchandising

"Hog Wild Sale"
Rock Cave IGA

Best Single Manufacturer Event

“Barking Lot Event”
Dill's IGA

Best Health and Wellness Event

“Food Depot and Eat Right, Live Well
B Green - Frederick Avenue Food Depot
Submitted by SUPERVALU, Inc.

Best Public Service or Charitable Cause Event

“Wounded Warrior Car Show”
Hogue's IGA

Best Dairy/Deli/Bakery

“Holiday Cookie Walk”
Schild's IGA
 

                                                 



Creative Choice Awards Contest Information and Categories






NGA Partner Promos