Creative Choice Awards

The National Grocers Association (NGA) is pleased to host the 2015 Creative Choice Awards Contest to honor and recognize the best marketing and merchandising programs in the grocery industry. Winners of the 2015 Creative Choice Awards Contest will earn respect throughout the industry and receive national recognition at The NGA Show, the annual convention and expo for the independent grocery industry, in Las Vegas, Nevada.

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           2015 Category Winners Announced! 

The Creative Choice contest honors company excellence in merchandising and marketing regardless of store size. Category winners are determined by a panel of expert judges. The Best of Show winners are chosen from the category winners and are determined by a combination of open voting and the judges rankings. The Best of Show winners will be announced during the Creative Choice Awards ceremony at the 2015 NGA Show.

Marketing Category Winners

  • Connections through Social Media and Digital Marketing Winner: Boyer's website/social media strategy 

Honorable Mention: Facebook FLASH Sale – Milk in Springfield, Niemann Foods, Inc. 
Honorable Mention: “A Year of Surprises”, Big Y Foods 

  • Connections through Traditional Media (Print) Winner: Shrimply the Best Hen House Ad, Ball’s Foods Stores (Hen House Market) 

Honorable Mention: Janetos celebrates 90 years, Janetos Supermarket 
Honorable Mention: Nugget Markets, The Field Guide

  • Connections through Traditional Media (TV and Radio) Winner: Kessler’s, Aberdeen SD, California Strawberries, Kessler’s Grocery 

Honorable Mention: Home for the Holidays, Harps Food Stores 

  • Non-Price or Consumer Value Print Ad Winner: Community Markets Thanks for Giving, Fresh Encounter 

Honorable Mention: Thank You Celebration, Freson Bros. 
Honorable Mention: 2014 Hurricane Preparedness Guide, Associated Grocers Baton Rouge 

  • Private Brands Ad Winner: Community Markets Yellowbird Foodshed, Community Markets 

Honorable Mention: Domestix Transition & Launch, Associated Grocers Baton Rouge 

  • Frequent Shopper or Targeted Marketing Campaign Winner: One Direction Tickets Scan to Win Contest, Niemann Foods, Inc. 

Honorable Mention: Redner’s Keurig Bonus Pump Perks, Redner’s Warehouse Markets 

  • Integrated Marketing Campaign Winner: Watermelon Fest, Freson Bros. 

Honorable Mention: Saving through Digital Marketing, Ellet Grocery Corporation 

  • Grand Opening or Remodel Winner: Old Saybrooke, CT Grand Opening, Big Y Foods, Inc. 

Honorable Mention: Craigsville Foodland Grand Opening, Big Y Foods, Inc. 

Merchandising Category Winners

  • Special Event Winner: The Local Taste Tent/Seafood Sale, West Seattle Thriftway 

Honorable Mention: 50th Anniversary, B&R Stores, Inc.

Honorable Mention: McCaffrey’s Food Showcase Tent Events 

  • GM/HBC Merchandising Winner: Valentine’s in Venice, Harps #112 

Honorable Mention: MUMS THE WORD, Harps 

  • Center Store Winner: Frozen Food Month, Coborn’s Inc. 

Honorable Mention: Peterson’s Fresh Market, Peterson’s 

  • Fresh Foods Merchandising Winner: Four Brothers Launch, Coborn’s Inc. 

Honorable Mention: Watermelon Fest, Freson Bros. 

  • Single Manufacturer Event Winner: Guinness World Record – largest packaged product display, a.k.a. “That’s a lot of Pepsi-Cola”, Lowe’s Market 

Honorable Mention: McCaffrey’s 50th Anniversary of Nutella, McCaffrey’s Markets 

  • Health and Wellness Event Winner: Build a Better Basket Promotion, Coborn’s Inc. 

Honorable Mention: Homeland Get Healthy Challenge, Homeland Stores

Honorable Mention: Homeland Get Healthy Challenge, Homeland Stores 

  • Public Service or Charitable Cause Event Winner: Minnesota’s Own Promotion, Coborn’s Inc. 

Honorable Mention: Parking in the Parking Lot 2014, Miner’s Trading Post

Honorable Mention: County Market Max Dollars for Education, Niemann Foods, Inc.

Honorable Mention: Breast Cancer Awareness, Buche Foods 

  • Dairy/Deli/Bakery Winner: Green Valley Marketplace Cake Off, Green Valley Marketplace 

Honorable Mention: Macey’s – Name That Doughnut, Macey’s 

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