Consumer Trends Research
Keeping up with today’s shoppers can be a daunting task. Anticipating what they’ll want and do next year is even more of a challenge. This year’s survey reflects consumer attitudes and behaviors from both The Harris Poll consumer panel and Nielsen’s panel-based Independent Grocer Shopping database, a new subset of the Nielsen Homescan panel, making this the largest and most developed view into today’s independent grocery shopper.
The National Survey of Grocery Shoppers was conducted online within the United States by The Harris Poll on behalf of The National Grocers Association (NGA) among 3,008 adults, 18 and over between November 13 – December 8, 2017 using a sample from The Harris Poll Panel who self identified themselves as independent shoppers. Additional analytics were derived from Nielsen’s panel-based Independent Grocer shopper database of 44,000 consumers. Loyal independent shoppers are those that spend 50% or more of their reported shopping at an independent grocery store.
Insights from the survey, along with recommendations on how independents can identify trends and implement strategies to grow their bottom lines were presented during an educational session at The NGA Show.