Consumer Trends Research

Keeping up with today’s shoppers can be a daunting task.  Anticipating what they’ll want and do next year is even more of a challenge.  NGA has commissioned Nielsen to interview consumers who shop independent supermarkets to determine what currently drives their attitudes and behaviors. We’ll overlay those findings on Nielsen’s significant consumer trends data to predict how consumer shopping patterns will change in the next 12-18 months.  Discover what motivates today’s shoppers and anticipate tomorrow’s behaviors.

Nielsen Research: "The Independent Consumer"

Independent Consumer
 

The consumer trends study was conducted online by Nielsen on behalf of the National Grocers Association December 7 – December 22, 2015, among 1525 U.S. adults ages 18+ who shop at national, regional or independent grocery stores. The sample was split into a geographic grouping of urban, suburban, and rural shoppers – and, for the first-time, was segmented by consumers who shop at independent supermarkets. Click on the slide above to view the deck. 
  

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