Nielsen Research: "The Independent Consumer"
This survey segments data by independent shoppers from regional and national chain shoppers and provides analysis into consumer attitudes and behaviors.The National Survey of Grocery Shoppers was conducted online within the United States by Harris Poll on behalf of The National Grocers Association (NGA) among 1902 adults, 18 and over between November 1 – November 25, 2016 using a sample from the Harris Poll Panel. The sample was split into a geographic grouping of urban, suburban, and rural shoppers, and was segmented by consumers who shop at independent supermarkets.
Insights from the survey, along with recommendations on how independents can identify trends and implement strategies to grow their bottom lines were presented during an educational session at The NGA Show. To view the slide deck of this presentation, click on the image above.