The National Grocers Association (NGA) is pleased to host the annual Creative Choice Awards Contest, presented by Kellogg’s and Unilever, to honor and recognize the best marketing and merchandising programs in the grocery industry. Winners of the Creative Choice Awards Contest gain respect throughout the industry and receive national recognition at The NGA Show.


2020 brought grocers a year of unprecedented challenges and changes, in part due to the coronavirus pandemic. We know that meant your usual lineup of promotions likely was drastically changed, perhaps even tossed out altogether to start from scratch. But knowing that independent grocers are among the most innovative and resourceful retailers around, we’re confident that your stories of triumph this year will demonstrate your ability to flourish even in the most trying times. We have adjusted our categories a bit this year in deference to our “new normal,” knowing that the adjustments you’ve had to make yourselves will shine through.

Participation in the Creative Choice Awards Contest will encourage team building among employees and create excitement throughout your organization while demonstrating the importance of using creative marketing and merchandising programs to boost sales and build customer loyalty.

As a participant you will have the chance to earn recognition as an industry leader in marketing execution as well as receive accolades in national trade publications. Winners will be honored at The NGA Show, March 7 – 9, 2021.

Retailers as well as wholesalers, food brokers, and advertising agencies engaged in the creation and use of marketing and merchandising programs for independent grocery stores may submit on behalf of their independent supermarket customer. All eligible entries must be linked to a specific independent retail store group or banner. However, the Creative Choice Awards Contest is a retailer awards competition, and therefore the retailer will be awarded for the entry if it is chosen as a category winner.

Marketing campaigns and merchandising events held between December 1, 2019 and December 1, 2020.

One entry may be submitted to multiple categories.

A panel of judges will determine the category winners based on creativity, clarity and the effectiveness of each program/promotion entered.

From the category winners, one “Outstanding Marketer” and one “Outstanding Merchandiser” will be selected by the independent supermarket community and their supporters through online voting.

Winners will be honored at The NGA Show, held March 7-9, 2021. Marketing and Merchandising category winning entries will be highlighted at The NGA Show and awarded a display trophy. Winners of the ‘Outstanding Marketer/Merchandiser’ title will receive complimentary registration to the 2022 NGA Show.

Thanks to our generous sponsors, Kellogg’s and Unilever, there is NO ENTRY FEE for the 2021 Creative Choice Awards Contest!

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