2018 Creative Choice Awards
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2018 Outstanding Marketer and Outstanding Merchandiser





2018 Category Winners

Outstanding Marketer
Outstanding Marketer was awarded to Lowe’s Market, located in Littlefield, Texas, for its “What’s For Dinner” campaign, designed to create a buzz in-store and increase sales. To drive sales, Lowe’s Market periodically released specials which included a full meal of free items if the customer purchased a specified meat or entrée item.

Outstanding Merchandiser
Outstanding Merchandiser was awarded to Quincy County Market, located in Quincy, Illinois, for its entry “American Flag Made of 2,028 Cupcakes.”  The County Market bakery department orchestrated the creation of the giant American flag, and sold cupcakes for $1 each raising funds for a local Illinois veterans home.

Marketing

Category 1: Connections through Social Media and Digital Marketing

1 – 15 Store Winner:  Nutrition Smart - Mobile Opt-In Campaign, Nutrition Smart Description Examples

15+ Store Winner: What’s For Dinner, Lowe’s Market Description Example 1

Category 2: Connections through TV and Radio

1 – 15 Store Winner: Macey’s Moments, Macey’s Description Example

15+ Store Winner: Toddler Taste Test Videos, Quincy County Market Description Example

 

Category 3: Connections through Print

1 – 15 Store Winner:  Newport Avenue Market “Experts” Campaign, Newport Avenue Market Description Example 1 Example 2 Example 3

15+ Store Winner:  Cub Quick & Easy Meals, Cub Foods Description Example

Category 4: Integrated Marketing Campaign

1 – 15 Store Winner: Daily Harvest Values!, Walla Walla's Harvest Foods Description Example 1 Example 2 Example 3

15+ Store Winner:  MORE Rewards 2.0 Launch, Coborn’s, Inc. Description Example

Category 5: Grand Opening or Remodel

1 – 15 Store Winner: Macey’s Murray Grand Opening, Macey’s Description Example

15+ Store Winner:  10Box Springdale Grand Opening, Harp’s Food Stores, Inc. Description Example


Merchandising

Category 6: Single Manufacturer Event

1 – 15 Store Winner:  Acquistapace's Wisconsin Cheese Extravaganza, Acquistapace's Covington Supermarket Description Example

15+ Store Winner:  Purina - Pet Photo Contest & Buy a Bag Give a Bag program, Houchens Industries Description Example

Category 7: Store Event

1 – 15 Store Winner:  Chocolate -Covered Strawberry Dipping, Dorothy Lane Market Description Example

15+ Store Winner:  Produce Sidewalk Sales, McKay’s Foods and Pharmacy Description Example 1 Example 2

Category 8: Public Service or Charitable Cause Event

1 – 15 Store Winner:  Bags for Bees, Honey Bee Produce Company Description Example

15+ Store Winner: American Flag Made of 2,028 Cupcakes, Quincy County Market Description Example 1 Example 2 Example 3 Example 4 Example 5

Category 9: Center Store/GM/HBC

1 – 15 Store Winner:  One Day Case Sale Event - Introduction of Our Family, a New Private Brand, Leppink's Food Centers Description Example 1 Example 2 Example 3  Example 4 Example 5 Example 6

15+ Store Winner:  Miner's Inc. Letter Carrier's Food Drive, Burning Tree Rd Super One Description  Example

Category 10: Perimeter Departments

1 – 15 Store Winner:  Newport Avenue Market What’s for Dinner Tuesday, Newport Avenue Market Description Example 1 Example 2 Example 3

15+ Store Winner:  Misfit Produce, Coborn’s, Inc. Description Example

Click HERE to vote for the 2018 Outstanding Merchandiser and Outstanding Marketer awards!

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