N.G.A. Special Programs
2010 Creative Choice Awards Contest
Sponsored by:

Welcome and Introduction:

The N.G.A. Creative Choice Awards Contest consistently recognizes the best advertising and merchandising efforts in the grocery industry. Creativity and innovation have consistently defined promotional activities in the industry, and the contest brings attention and acclaim to these fantastic events that are largely unseen outside of the local market.  Winners of the coveted Best of Show award in Advertising and Merchandising also receive a grand prize travel package, courtesy of the Kellogg Company and Unilever! Please see below for information on how to enter the contest.

2010 Winners and Best of Show Announced:

The Winners of the 2010 Best of Show Award in Advertising and Merchandising were announced at the Grocers Awards Reception, February 10, 2010, at the N.G.A. Annual Convention in Las Vegas Paris Hotel, Las Vegas, NV.

 

The Best of Show in Advertising went to Miss Cordelia's Grocery of Memphis, TN for their promotion “Mobile Phone - Sandwich Order.” The Best of Show in Merchandising went to Niemann Foods of Quincy, IL for their “County Market – Campus Location Promotions/Marketing” campaign.

 

The National Grocers Association (N.G.A.) held the judging for their 2010 Creative Choice Awards Contest in December, where winners were selected in each of the 25 advertising and merchandising categories.  A record number of entries were received this year, almost 100 more than last year, reflecting N.G.A.’s diverse and robust membership base of independent retail grocery stores. See list of winners.

2010 Creative Choice Awards Contest:

Planning on entering the 2010 Creative Choice Awards Contest? Below you will find resources to help make your entry stand out.

 

2010 Creative Choice Awards Contest Brochure and Entry Form (.pdf 1,363 kb and 98 kb)

2010 Timeline of Contest

Examples from 2009 Best of Show Nominees Campaigns (includes photos)

• Advertising
• Merchandising

Merchandising for Local Market Success

Presented at 2009 GMA Executive Conference – September 1, 2009

This presentation focuses on how independent grocers are making a difference within their communities by employing passionate and innovative marketing strategies focusing on issues such as sustainability, healthcare and health and wellness.

 

Click here to download. (.ppt 31745 kb)

Staff Contact:

Still have questions? Please email Jessica Harper or call 703-516-0700

Contest Categories
ADVERTISING CONTEST			MERCHANDISING CONTEST
Fee cap of $195 for advertising entries			Fee cap of $195 for merchandising entries
1A	Connections Through Technology		1M	Grand Opening, Continuity Campaign, Theme, or Special Event
2A	Print Ad		2M	GM/HBC Merchandising
3A	Item/Price Newspaper Ad		3M	Center Store or Dollar Store Merchandising
4A	Pre-Printed Insert Ad		4M	Fresh Foods Merchandising
5A	Grand Opening Event		5M	Single Manufacturer Merchandising Event
6A	Special Event Ad		6M	Outside the Store Merchandising Event
7A	Non-Price or Consumer Value Print Ad		7M	Private Label Merchandising Event
8A	Radio Commercial		8M	Charitable Cause Merchandising Event
9A	Television Commercial		9M	Specialty/Ethnic Marketing Event
10A	Public Service Campaign		10M	Nutrition/Healthy Living Event
11A	Private Label Ad		11M	Sports Merchandising Event
12A	Advertising Campaign		12M	Generational Marketing Event
13A	Frequent Shopper or Target Marketing Campaign

Winners of the 2010 Best of Show Award in Advertising and Merchandising will be announced at the Grocers Awards Reception, February 10, 2010, at the N.G.A. Annual Convention in Las Vegas Paris Hotel, Las Vegas, NV.