N.G.A. Special Programs
2009 Creative Choice Awards Contest
Sponsored by:

The N.G.A. Creative Choice Awards Contest recognizes the best advertising and merchandising efforts in the grocery industry. Creativity and innovation have consistently defined promotional activities in the industry, and the contest brings attention and acclaim to these fantastic events that are largely unseen outside of the local market.  Winners of the coveted Best of Show award in Advertising and Merchandising also receive a grand prize travel package, courtesy of the Kellogg Company and Unilever!

Get started on your entries today! Download the brochure (.pdf 1.3 kb) and entry form (.pdf 615 kb)for all the information you will need to ensure your entries will be considered.

Check out a recap of the 2008 contest including the winners of each category, or download the Grocers Awards Reception program!

Winners of the coveted Best of Show award in Advertising and Merchandising were revealed during the Grocers Awards Reception at the 2008 N.G.A. Annual Convention on Wednesday, February 6, 2008.

2008 Best of Show in Advertising “Lima Bean Ad” and “Be Pickier Ad” “TV and Poster Campaign” No Frills Supermarkets Submitted by SKAR Advertising
2008 Best of Show in Merchandising “Diamond Earring/Northwest Cherry Giveaway” Harps Food Stores, Inc.

It’s never too early to begin planning for the 2009 Creative Choice Awards Contest!  Make sure to save elements from your best advertising and merchandising promotions throughout the year and document the positive results.  Also check the Creative Choice website often for current contest news and tips on making your entry a winner.

For questions or more information, email Adam Dreyer or call 703-516-8832.

Contest Categories
ADVERTISING CONTEST			MERCHANDISING CONTEST
Fee cap of $195 for advertising entries			Fee cap of $195 for merchandising entries
1A	Connections Through Technology		1M	Grand Opening, Continuity Campaign, Theme, or Special Event
2A	Print Ad		2M	GM/HBC Merchandising
3A	Item/Price Newspaper Ad		3M	Center Store or Dollar Store Merchandising
4A	Pre-Printed Insert Ad		4M	Fresh Foods Merchandising
5A	Grand Opening Event		5M	Single Manufacturer Merchandising Event
6A	Special Event Ad		6M	Outside the Store Merchandising Event
7A	Non-Price or Consumer Value Print Ad		7M	Private Label Merchandising Event
8A	Radio Commercial		8M	Charitable Cause Merchandising Event
9A	Television Commercial		9M	Specialty/Ethnic Marketing Event
10A	Public Service Campaign		10M	Nutrition/Healthy Living Event
11A	Private Label Ad		11M	Sports Merchandising Event
12A	Advertising Campaign		12M	Generational Marketing Event
13A	Frequent Shopper or Target Marketing Campaign