N.G.A. Special Programs
Creatvie Choice Logo 2011 Creative Choice Awards Contest
Sponsored by:
Unilever logo
Kellogg's logo

Welcome and Introduction:

The N.G.A. Creative Choice Awards Contest consistently recognizes the best advertising and merchandising efforts in the grocery industry. Creativity and innovation have consistently defined promotional activities in the industry, and the contest brings attention and acclaim to these fantastic events that are largely unseen outside of the local market. 

Winners of the coveted Best of Show award in Advertising and Merchandising also receive a grand prize travel package, courtesy of the Kellogg Company and Unilever! Please see below for information on how to enter the contest.

 

2011 Creative Choice Awards Contest:

Planning on entering the 2011 Creative Choice Awards Contest? Below you will find resources to help make your entry stand out.

2011 Creative Choice Awards Contest Brochure (.pdf 1,942 kb)

and

Entry Form (.pdf 98 kb)

2011 Timeline for Contest Entries

Examples from 2010 Best of Show Nominees Campaigns (includes photos)

  1. Advertising
  2. Merchandising

Staff Contact:

Still have questions? Please email Jessica Harper or call 703-516-0700

2011 Contest Categories
ADVERTISING CONTEST
MERCHANDISING CONTEST
Fee cap of $195 for advertising entries
Fee cap of $195 for merchandising entries

1A

Connections Through Technology

1M

Grand Opening, Continuity Campaign, Theme, or Special Event

2A

Print Ad

2M

GM/HBC Merchandising

3A

Item/Price Newspaper Ad

3M

Center Store or Dollar Store Merchandising

4A

Pre-Printed Insert Ad

4M

Fresh Foods Merchandising

5A

Grand Opening Event

5M

Single Manufacturer Merchandising Event

6A

Special Event Ad

6M

Outside the Store Merchandising Event

7A

Non-Price or Consumer Value Print Ad

7M

Private Label Merchandising Event

8A

Radio Commercial

8M

Charitable Cause Merchandising Event

9A 

Television Commercial

9M 

Specialty/Ethnic Marketing Event

10A

Public Service Campaign

10M

Nutrition/Healthy Living Event

11A

Private Label Ad

11M

Sports Merchandising Event

12A

Advertising Campaign

12M

Generational Marketing Event

13A

Frequent Shopper or Target Marketing Campaign


2010 Creative Choice Awards Contest

The National Grocers Association (N.G.A.) held the judging for their 2010 Creative Choice Awards Contest in December, where winners were selected in each of the 25 advertising and merchandising categories.  A record number of entries were received this year, almost 100 more than last year, reflecting N.G.A.’s diverse and robust membership base of independent retail grocery stores. See list of winners.

2010 Winners and Best of Show Announced:

The Winners of the 2010 Best of Show Award in Advertising and Merchandising were announced at the Grocers Awards Reception, February 10, 2010, at the N.G.A. Annual Convention in Las Vegas Paris Hotel, Las Vegas, NV.

 

The Best of Show in Advertising went to Miss Cordelia's Grocery of Memphis, TN for their promotion “Mobile Phone - Sandwich Order.” The Best of Show in Merchandising went to Niemann Foods of Quincy, IL for their “County Market – Campus Location Promotions/Marketing” campaign.

Examples from 2009 Best of Show Nominees Campaigns (includes photos)


Red and Blue rule - bottom flat

National Grocers Association
1005 N. Glebe Road, Suite 250, Arlington, Virginia 22201-5758
(703) 516-0700 fax (703) 812-1821