Creative Choice Awards

N.G.A. Special Programs
2011 Creative Choice Awards Contest
Sponsored by:

Welcome and Introduction:

The N.G.A. Creative Choice Awards Contest consistently recognizes the best advertising and merchandising efforts in the grocery industry. Creativity and innovation have consistently defined promotional activities in the industry, and the contest brings attention and acclaim to these fantastic events that are largely unseen outside of the local market.

Winners of the coveted Best of Show award in Advertising and Merchandising also receive a grand prize travel package, courtesy of the Kellogg Company and Unilever! Please see below for information on how to enter the contest.

2011 Creative Choice Awards Contest:

Planning on entering the 2011 Creative Choice Awards Contest? Below you will find resources to help make your entry stand out.

2011 Creative Choice Awards Contest Brochure (.pdf 1,942 kb)

and

Entry Form (.pdf 98 kb)

2011 Timeline for Contest Entries

Examples from 2010 Best of Show Nominees Campaigns (includes photos)

Staff Contact:

Still have questions? Please email Jessica Harper or call 703-516-0700

2011 Contest Categories
ADVERTISING CONTEST		MERCHANDISING CONTEST
*Fee cap of $195 for advertising entries*		*Fee cap of $195 for merchandising entries*
1A	Connections Through Technology	1M	Grand Opening, Continuity Campaign, Theme, or Special Event
2A	Print Ad	2M	GM/HBC Merchandising
3A	Item/Price Newspaper Ad	3M	Center Store or Dollar Store Merchandising
4A	Pre-Printed Insert Ad	4M	Fresh Foods Merchandising
5A	Grand Opening Event	5M	Single Manufacturer Merchandising Event
6A	Special Event Ad	6M	Outside the Store Merchandising Event
7A	Non-Price or Consumer Value Print Ad	7M	Private Label Merchandising Event
8A	Radio Commercial	8M	Charitable Cause Merchandising Event
9A	Television Commercial	9M	Specialty/Ethnic Marketing Event
10A	Public Service Campaign	10M	Nutrition/Healthy Living Event
11A	Private Label Ad	11M	Sports Merchandising Event
12A	Advertising Campaign	12M	Generational Marketing Event
13A	Frequent Shopper or Target Marketing Campaign

2010 Creative Choice Awards Contest

The National Grocers Association (N.G.A.) held the judging for their 2010 Creative Choice Awards Contest in December, where winners were selected in each of the 25 advertising and merchandising categories. A record number of entries were received this year, almost 100 more than last year, reflecting N.G.A.’s diverse and robust membership base of independent retail grocery stores. See list of winners.

2010 Winners and Best of Show Announced:

The Winners of the 2010 Best of Show Award in Advertising and Merchandising were announced at the Grocers Awards Reception, February 10, 2010, at the N.G.A. Annual Convention in Las Vegas Paris Hotel, Las Vegas, NV.

The Best of Show in Advertising went to Miss Cordelia's Grocery of Memphis, TN for their promotion “Mobile Phone - Sandwich Order.” The Best of Show in Merchandising went to Niemann Foods of Quincy, IL for their “County Market – Campus Location Promotions/Marketing” campaign.

Examples from 2009 Best of Show Nominees Campaigns (includes photos)

Advertising
Merchandising

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National Grocers Association
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