Welcome to N.G.A. Welcome to N.G.A. Welcome to N.G.A.
2008 N.G.A. Annual Convention &
Supermarket Synergy Showcase


Paris Las Vegas Hotel
Las Vegas, NV
February 5-8, 2008
Workshops/Educational Program
Thursday, Feb. 7
S3 logo 2007

Workshops
Tuesday | Wednesday | Friday

Super Breakfast Session
6:55 a.m. – 7:55 a.m.

Room: Vendome A

Independent Retailers: Community Wellness Champions
Independent food retailers have the opportunity to become the “commu­nity wellness champions.” Health and wellness will be key concerns of baby boomers, concerned mothers, and the Gen X & Y fitness fanatics. Baby boomers, a cohort group that worships youth, will present food retailers with a tremendous opportunity, as they attempt to fight the deleterious effects of aging. Obesity is a national epidemic affecting one-third of American men, women, and children. Examples of activities that would foster the percep­tion that their independent retailer is the “community wellness champion” include offering free screenings, health fairs, dietary advice, wellness pro­grams, educational programs, com­munity walks, recreation programs, foundation support, and merchandis­ing programs. This session is designed to be interactive. The goal will be to identify easy to implement, cost-effec­tive ways of addressing the consumer desire for wellness.

Moderator:
TBD, Executive Advisor to the President/CEO, Unified Grocers Company

Speaker:
Rich George, Professor of Food Marketing, St. Joseph’s University



Workshops — Thursday Session 1
8:00 a.m. – 9:00 a.m.

Room: Versailles 1 & 2

2007 Independent Grocers Survey (Repeat Session)
As an independent operator in today’s marketplace, you have a challenging job which requires an understanding of where your business is succeeding and where you need to improve. Bench­marking against other companies and your other stores can be a useful tool in evaluating your operation. This session will be a financial and operational re­view of the independent retail grocery industry. Leading retailers will showcase a number of different topics including labor costs, departmental distribution rates, department gross margins, key expenses, health care cost by employ­ee, inventory turns and more.

Moderator:
John Schock, President, Financial Management Solutions

Speaker:
Robert Graybill, Vice President, Financial Management Solutions
Darrell Wiley, President, J & J Food, Inc.


VRoom: ersailles 3 & 4
Surviving Consumer ID Theft – Retailer Compliance: A Discussion with the Experts
Information and electronic data continue to play an important role in our economy, especially in the gro­cery industry. However, consumers are increasingly more concerned with identity theft. Supermarkets handle a large amount of customer payment card data which is vulnerable to data breaches. Every grocer who accepts electronic payments must comply with Payment Card Industry Data Security Standard (PCI). Failure to comply will lead to loss of customer confidence, civil fines, criminal prosecution and loss of electronic payment acceptance. This session will focus on a detailed conversation with well-known experts in the field of electronic payments and will cover interchange, compliance, cost, security, and liability. Learn what you can do to protect yourself and your bottom-line. Be prepared to ask the hard questions that you need answered to protect your company.

Moderator:
Paul Adams, President, Paul Adams & Associates

Speakers:
Stu Zlotnikoff, Senior Vice President, National Grocers Association
Ross Federgreen, Executive Vice President/Founder, CSRSI
John Durkin, Vice President Operations, FoodTown, Inc.


Room: Burgundy
Creating an Emotional Connection with Your Customers
Competition is fierce, and only those who can repeatedly exceed their customers’ expectations will survive. World class customer service can come from any individual working in any occupation. It starts with a genuine desire to serve others. You need to attend this workshop, if you want to learn how to build a great relationship with your customers and live your life committed to world class customer service.

Moderator:
Carli Case, Student, Alabama University

Speakers:
Robert Kelley, President, Pure Culture Consulting


Room: Bordeaux
Health and Wellness Trends... No Longer a Market “Niche”
Health and wellness has moved from a “niche” market of a few years ago to a mainstream category pushed on by the demands of health conscience consumers. All areas of health and wellness sales reached a $91.1 billion record in 2006, which was up 15.2% from 2005. Surveys reveal that 75% of consumers are taking action to lower health risks and prevent disease. Conventional supermarkets must gain an understanding of their customers to take advantage of this trend. There are currently two main types of health and wellness consumers: those who choose a healthy lifestyle and those who are forced into it due to health issues and doctor’s orders. Industry experts will layout some interesting facts about today’s shopper and point out ways retailers can support their efforts and also increase their bottom-line profits.

Moderator:
Kayla Hutt, Student, Portland State University

Speaker:
Jeff Seacrist, Vice President Marketing, HealthNotes, Inc.
Amy Simeri McClellan, Market Research Supervisor, Martin’s Super Markets


Room: Chablis
Driving Sales Growth with the Center Store
Price optimization should still include offering your customer a competitive price. This ses­sion will outline the basic steps retailers need to take to insure their center store is driving sales growth. By lowering prices on some products and manag­ing the merchandising – product mix can be used to enhance both price image and gross margin. Learn how to use displays and the overall pricing strategy to build a stronger price im­age while achieving the gross margins needed to keep a healthy long term bottom line.

Moderator:
Kathleen Ciccoli, Student, St. Joseph’s University

Speaker:
Doug Sumpter, President, DPS, Inc.
Leo Braido
, Sales & Marketing Director, Riesbeck Food Market, Inc.


Room: Loire
Successful Supermarket Economics
In today’s supermarkets our problem is not having enough data; it’s that we are drowning in data. With front end scanning, auto-replenishment, pick orders generated, schematics and schedules, the flow of data often times gives our people the feeling that they are trying to drink from a fire hydrant. Economic success in this business is driv­en by the numbers. A common problem is that scorekeeping just isn’t handled correctly. Even when some kind of score is kept, it’s often the wrong score or it’s done with an outdated system. This session will present solutions that are a reflection of 30 plus years of straight forward, simple, dynamic and effec­tive scorekeeping to drive employee engagement, energy and enthusiasm using the right numbers and score­cards. Find out what changes you can make to take that fire hydrant flow of data down to something manageable and motivational.

Moderator:
Chris Brown, President, Wray’s Food and Drug

Speaker:
Chuck Coonradt, President, The Game of Work, LLC



Workshops — Thursday Session 2
9:15 a.m. – 10:15 a.m.

Room: Versailles 1 & 2
Food Security Benchmarking Tool: Products, People, Partners and Practices
Food security is a high priority issue to today’s consumer. Based on the primary research conducted by the Food Industry Center at the University of Minnesota, this workshop quanti­fies practices of retailers, restaurants, wholesalers and manufacturers to identify critical steps and points of dif­ferentiation in supply chain practices to assure food safety. By grouping approximately twenty metrics into four thematic areas, (products, people, part­ners and practices), you develop a tool that is both readily understandable and operational that can be widely used to guard against contamination and other threats to the food supply. From this session, retailers will be able to mea­sure their own readiness, compare their business to others and work with their trading partners to help better facilitate total supply chain security.
Moderator:
Miranda Kay Owen, Student, University of Western Michigan
Speakers:
Jean Kinsey, Professor, University of Minnesota
Jon Seltzer, Consultant, Corporate Resources, Inc.
Joe Rajkovacz, Regulatory Affairs Specialist, OOIDA (Owner/Operator Independent Drivers)


Room: Versailles 3 & 4
Employee Wellness Incentives Help Control Insurance Costs
Premiums for insurance have skyrocketed to the point that some employers have been forced to discontinue employee coverage or require employees to contrib­ute considerably more for their policy. Employers are looking for ways to be able to continue employee insurance as a benefit, but with manageable payments. This session will be based on a 2007 Employer Opinion Survey. The results are from the responses of 1,746 employers comprising of a representative cross-section of companies across all industry groups, various employee size categories and regions of the coun­try. This is a comprehensive look at how employers are helping to manage health care costs by using incentives to encourage employees to assume more responsibility and control over their health issues. It was found that 54.4% of employ­ers believe that employees should be offered health care cost incen­tives such as; lower deductibles or co-insurance, if they make a reasonable effort to manage their chronic conditions. Find out at this workshop actions that other em­ployers are taking to lower insur­ance costs and ways you can apply these methods in your company.

Moderator:
Kelley Corbert, Student, University of Minnesota

Speaker:
Ron Kennedy, Principal, Western Benefits Solutions, LLC
Mike Hodge, Director Employee Benefits, SUPERVALU/Albertsons


Room: Burgundy

You Must Comply with PCI
All of us — retailers, wholesalers, banks, credit card companies and our customers — want to eliminate credit card fraud. Which is why PCI DSS Compliance was instituted. Although complying may sound expensive and hard to obtain, there is a necessity. Companies that are not compliant risk financial penalties, in the event of a security breach, or even worse, suspension and revocation of the right to process credit card transactions. Other costs can be caused by lack of trust in the company after a security breach, resulting financial losses, lost market share, loss of potential customers and liability lawsuits from injured parties. Gaining trust of customers is a fundamental goal of businesses, for all kind of transactions. If confidence in an organization is at a low level, that certain company will experience decreasing revenues. Not only customers, but also partners and stakeholders are demanding an increasingly higher degree of security awareness and responsibility. Complying with the PCI-standard requirements implicates that companies meet their obligations to the six major credit card companies, and can help meet other standards requirements, such as Gramm-Leach-Bliley (GLB) or the California Information Practices Act or Identity Theft Protection Act (future). Complying with the PCI-standard requirements is all about providing trust to customers. In this session, you will learn what you need to know, what you need to do and how to get the proper assistance to become compliant. This session will cover a self assessment questionnaire, policies and procedures, penetration scans, physical security, employee training and validated applications.

Moderator:
Joan Kaufenberg, Student, Arizona State University

Speaker:
Ross Federgreen, Executive Vice President/Founder, CSRSI


Room: Bordeaux
Today’s Organic Merchandising – Being the Complete Package
The organic food industry is projected to grow approximately 20% annually for the next several years. Just adding some organic products to your store variety will not achieve the desired results possible from attracting the growing health conscience consumer to your stores. Consistent and broader supply sources are now working in both the perishable and non-perish­able channels making pricing more competitive with broader selections available. Learn how Organic prod­ucts can fit into the mix of your stores overall strategy for projecting health, wellness and trust. The goal of this workshop is to leave you with enough ideas and answers to get you started to take advantage of this growing opportunity in this “changing world.”

Moderator/Speaker
Doug Sumpter, President, DPS, Inc.

Speaker:
Steve Dillard, Vice President Corporate Sales and Business Development, Associated Wholesale Grocers
Durant Taylor, Natural Foods Merchandiser, PC Market of Choice


Room: Chablis
Demand Ordering - How to Implement a Computer Generated Ordering Solution 
The key to satisfying customers and establishing loyalty is having the right products on hand when your customers want them.  Getting the right product in the right place at the right time is the key to success for supply chain management. Without the correct inventory levels on the shelf, even the best promotion effort will fail to deliver the profitability and customer satisfaction you need. All too often, traditional forecasting methods fall short in putting the right amount of products in the store when your customers want them.
This session focuses on some of the latest technology for effective demand planning and Computer Generated Ordering applications and how when implemented right they demonstrate gigantic savings, revenue lifts, and happier customers (and managers too!).
Join retailers like Market Basket, who have reduced their working inventory by 15%, reduced out of stock by over 50%, improved cash flow, increased sales, and reduced spoilage by 45%.   This will be a fast pace session which will cover a multitude of issues such as: shifting to a Demand Driven Supply Chain, forecasting end consumer demand, store inventory position, delivery scheduling, how to identify your best performing stores by more than just sales, aligning incentive plans with business targets, and more.

Moderator
Vimala Gutti, Student, University of Alabama

Speaker
Gil Roth, Ph.D., Vice President, Analytics and Optimatization Solutions, Retalix, USA
Dan Donovan, Senior Sales Executive, Retalix, USA
Skylar Thompson, President/COO, Market Basket


Room: Loire
Branded Beef - “How Can the Independent Retailer Create a Point of Differentiation in the Meat Case?”
The retail meat case has seen a dra­matic growth in branded products and programs in recent years, this presen­tation will outline opportunities and potential pitfalls that a retailer would need to be aware of in developing a branded presence in the beef category. The presentation will be initially framed by recent research from Kansas State University around the consumer drivers at the meat case and what are the most important factors in a meat purchase. This will be followed by a review of different paths (i.e. Packer brand, Private Label, Case Ready) a retailer could take in development of a meat case pro­gram that would be designed to meet the purchase drivers, build on a consistent eating experience and create potential for higher sales and profitability. Experts will demonstrate the steps involved in development of a successful brand and provide industry examples of “Success Stories from the Meat Case”.

Moderator:
Michelle Thonesen, Student, Cornell University

Speaker:
Marty Carpenter, U.S. Market Development Manager, Beef Information Centre, Canada
Alan Buxkemper, Vice President, Super S Foods



Continuing Professional Education (CPE)

The National Grocers Association (N.G.A.) is pleased to offer 16 educational workshops available for Continuing Professional Education (CPE) credits for CPA’s.
CPE is the term used to describe the educational activities that assist CPAs in achieving and maintaining quality in professional services. CPA’s have an opportunity to earn CPE credits at an event that has been renowned for its solution-oriented focus for today’s marketplace challenges.
To receive credit for the program, please see a N.G.A. Staff person at the door. You must sign in and out in order to receive credit.
Look on the workshop description page for this symbol.

National Grocers Association
1005 N. Glebe Road, Suite 250, Arlington, Virginia 22201-5758
(703) 516-0700 fax (703) 812-1821